Meet The Team: Brad Dorman, Senior Account Executive

CoLab Team

November 4, 2022


min read

Tell us a little about yourself, Brad!

I’m a pretty simple guy: CoLab AE by day, Girl Dad and dog walker by night. I enjoy good coffee, craft beer, biking, photography, and kamado cooking (BBQ, smoking, baking, grilling). I’m also a musician (guitarist and sometimes bassist) with a number of local bands.

How did you first get into customer sales?

If I hit rewind, my father worked in sales on 100% commission so it’s no wonder I ended up in the sales life. 

I was two years into a computer science degree when I admitted defeat and switched my major to marketing. Like many people who end up in sales, I stumbled into the workforce and took my first sales role “temporarily” while finding the right start for my marketing career. Turns out, I was pretty okay at sales and cut my teeth selling for orgs like Staples, Sony, and Xerox… Ah, the early days. But… would I ever be a marketer? 

The next chapter hit in 2010 when I joined Radian6 (later acquired by and got my first exposure to SaaS and startups. That kicked off a 12-year career selling marketing tech (ah so close, but still not a marketer!).

Maybe someday they’ll let me be a product marketer or something? ;)

Why did you first join CoLab? What’s the most exciting thing about working here?

My time in the Salesforce ecosystem was amazing, nothing short of life-changing. But I knew my next opportunity would come with some pretty heavy non-negotiables for me. I wanted to return to a company with Atlantic Canadian roots for the culture and growth opportunities it would afford. I also wanted the opportunity to build, where I could clearly see the impacts of my work. Enter CoLab with its culture, growth stage, and mission — and everything just felt right.

The most exciting part of CoLab? The sheer size of the opportunity in front of us. We’re solving massive engineering problems for the most innovative hardware companies on the planet. And we’re just getting started! Aside from that, I get to go into battle with an incredible cast and crew. (Seriously, the people here are amazing humans.)

If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you?

I must answer your question with a question: would “human needs taken care of” include at least a crude way to brew a cup of coffee? If not, something like an Aeropress would be a serious consideration…

If I was destined to never get off the island I’d have to include my family (Mrs. D, my kids, my dog). However, if I had a reasonable chance of being saved, I’d rather they were somewhere safe living their best lives until I returned.

A guitar would be a solid choice for passing the time, staying creative, and transporting your mind away from being shipwrecked.

November 4, 2022

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