Quantifying the impact of design review methods on NPD

Survey results from 250 global engineering leaders

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Survey Completed by Global Surveyz

What’s in the report?

Key Findings

  • Late stage design errors are a significant driver of delayed product launches
  • Design review quality rated as the #1 most important factor impacting an engineering team’s ability to deliver projects on time
  • Most teams still struggle with 3 key gaps in their approach to design review


of feedback is never documented

What's slipping through the cracks?

Teams need better ways to document and track design feedback.

On average, engineering teams capture and resolve 57.2% of feedback generated during design reviews. The other 42.8% is lost, leading to product quality issues downstream.


Engineering roles we surveyed


  • United States
  • United Kingdom
  • Germany
  • France
  • Belgium
  • Switzerland
  • The Netherlands


  • Consumer hardware
  • Heavy machinery
  • Industrial equipment/
  • Automotive

Job Seniority

  • VP / Head of
  • Director
  • Manager
  • C-suite

Download the report, Get the recording too

Along with your report, you'll get access to the video of CoLab's Chief Strategy Officer explaining what these results mean to NPD initiatives today. Watch the preview here.

Access the full dataset

Discover how other engineering teams run their design reviews and what 250 technical leaders rated as the top areas for improvement.

Download the report


Deliver better products, faster.