They key to staying competitive is transforming how people work together to evolve designs.
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Every year, customers demand products with more functionality, at a lower cost, with faster lead times. To keep up, companies need teams of specialized experts (inside the business and across the global supply chain) working closely together.
What happens when these teams don’t work together effectively?
Product launches get delayed
Projects go over budget
Quality mistakes make it in to production
Your most important design decisions — the ones that make or break a product launch — are made everyday in design reviews.
Consider the last time you did a complex design review with multiple people. How did you prompt people to start generating useful feedback in the first place? Did you have a meeting? How many people were able to attend? How many actively participated?
Once you generated the feedback, how’d you keep track of it? How much useful input was ultimately lost in email chains, spreadsheets, and Powerpoint presentations? It’s hard to catch mistakes (and to capture opportunities), when useful input is constantly slipping through the cracks.
“The way we were doing our work is the same way that everyone else has traditionally been doing their work. Take screenshots [of a design], put that into a slide deck, and send that slide deck around for comments. It can be so hard to get the right screenshot that really gets the design intent across. So then you’re getting 10 people in a conference room for an hour. That's how we were doing things, but we knew there had to be a better way.”
– Kevin Walters, Senior Director of Hardware Engineering at Mainspring Energy
This is Design Review 1.0 – the status quo. And as expectations accelerate every year, top engineering teams are realizing that the status quo won’t cut it for much longer.
Want to see how it works before getting in touch? Check out our library of interactive walkthroughs to see it for yourself first.
At CoLab, we believe that design review effectiveness (quality + speed) is the #1 predictor of overall product development velocity. We want to help you run your best design reviews ever. Here’s what that looks like:
When you maximize active participation in reviews, you maximize useful feedback
Design review meetings should be your best opportunity to generate thoughtful feedback. Instead, they often become long, boring meetings where only a few people participate. It makes sense: only the person who is screen sharing CAD can really interrogate the model. They are doing a design review and everyone else is just watching one.
Using CoLab, everyone can interrogate the model on their own screen, while seeing other people’s feedback populate in real time. It’s engaging – dare we say fun? And it generates way more commentary and perspectives.
Thoroughly documenting feedback shouldn’t be a chore
Most teams document their design feedback in spreadsheets, emails, or offline in notebooks. Some teams even use free CAD viewers with markup features. Problem is – this approach turns documentation into an administrative task. The more thoroughly you document, the more work. It disincentivizes thorough documentation and leaves room for errors to slip through the cracks.
With CoLab, reviews and decision making get tracked automatically as you do the work. Engineers can do what they do best, and CoLab will support them with record-keeping in the background.
Engineering teams should have access to data to objectively improve the review process
Pinpointing bottlenecks in the review process (or understanding the real impact of continuous improvement) has always been a challenge. Why? Because engineering work takes place across multiple communication channels. It’s not auditable, and you can’t get data on what’s happening.
CoLab’s Insights feature gathers data about all of the human to human interactions that power your product decision making. That means you can objectively improve how your team evolves a design from concept to production validation.
Product lifecycle management (PLM) systems have become a critical source of truth for manufacturing companies. But PLM is built for managing product data. And decision making isn’t just about people engaging with data. It’s about people engaging with other people.
A PLM system is a database, with a rigid architecture that’s optimized for data (and for human to data interaction). What engineers need now is a system that’s built for human to human interaction.
CoLab is a Design Engagement System. That means CoLab is built from the ground up to help people engage – not just with data, but with each other – to make great design decisions.
In a world where expectations for quality, cost, and time to market increase every year, leadership teams have a choice:
You can work hard to make existing processes more efficient by optimizing how people work with data and PLM. Or you could focus on the bigger opportunity: modernizing how people work with each other so teams can be more effective.
“We’re now starting to work with conversion partners through CoLab years before we’re ready to go into production, which historically is when they’d see that first bit of product.”
"With our normal in person events we’d find more than 100 opportunities for value-add on the models we’re reviewing. This year with our virtual events in CoLab, we’re averaging over 200."
"Something that used to take a full year, we got it done in six months. And I personally have never overseen a cost reduction redesign of that scale — in terms of the number of parts and the amount of complexity — and been able to hit a 50% cost reduction on it.”
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