AI design review delivers near-term ROI because it fits into existing workflows without requiring engineers to change how they design. Every engineering organization already has a design review process — AI review tools plug into that process, analyzing models that already exist and applying standards that are already defined. The value is speed, consistency, and earlier detection. Generative design, by contrast, requires teams to change how designs are initiated, how outputs are validated, and how generated geometry gets translated into production-ready models. That makes it a workflow redesign rather than a workflow augmentation, with higher upfront cost and a longer path to payoff.