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Design Engagement Summit 2026

September 29 - October 2nd 2026 | St John’s NL, Canada

DES is back in 2026! Join like-minded engineering leaders ready to break down barriers and push innovation forward in their organizations. If you feel like you’re just scratching the surface of what's possible in engineering, DES 2026 is for you.

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30
days
What to expect

Calling all engineering leaders ready for an innovation revolution

You became an engineer to bring life-changing products to market. So why does it feel like you and your team are just scratching the surface of what’s possible in hardware engineering?


Apply to be a speaker

DES is back in 2026—with the same format you’ve come to love: one part user conference + one part engineering leadership summit, where you can meet likeminded people driving real change (in your industry and outside it).

We’re excited to invite you back (or for the first time!) to our hometown in St. John's, Newfoundland: one of the most rugged, beautiful places on the planet. And you can expect an even heavier dose of AI this time:

In between peer-led demos and roadmap previews, you’ll learn from AI and engineering experts with practical experience in product development and digital transformation.

This is where forward-thinking engineers come to share what’s working, challenge the old ways, and shape the future of how engineering gets done.

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Talks that will help you drive innovation in your organization

We know you want to hear about the projects and initiatives driving real business results. That’s why the people we’ve invited to speak are practitioners, who can share stories of what’s working and how they’re driving change in the biggest, most complex product orgs in the world.

We’ll also cover technology trends – like how AI is transforming engineering and how collaboration tools are powering global and remote teams. But we’ll make sure it’s all in the context of what you’re focused on day to day.

Watch DES 2024 highlights

More than the user conference you’ve come to know

Peer led demos

Find out exactly how other engineering teams are using CoLab by watching your peers demo their use cases live. Maximize your investment in CoLab with ideas on how to unlock new features or kickstart new use cases.

Breakout sessions

Join smaller, expert-led deep dives that cut into how AI, design reviews, and VA/VE strategies are helping teams move faster, make better decisions, and keep production on track.

New features and roadmap previews

Be the first to try new and unreleased functionality in CoLab, make your voice heard through product feedback sessions, and get a sneak preview of our roadmap.

Networking

Meet the people behind the ideas. Network with fellow engineers and industry experts in relaxed settings that make it easy to share insights and spark new connections. Between sessions, take time to explore St. John’s — from its colorful harborfront to its local pubs and coastal views.

What people are saying about DES

“I think the interactions and engagement between both all of us customers as well as Colab employees. I think also that NL is the place as it adds to Colabs identity. “

- Joakim Finn, Enabler of Product & Machine Lifecycle at Volvo Construction

Conference  Agenda

Kickoff
Monday, June 23

3:00 p.m. - 3:15 p.m.
Conference Kickoff
3:15 p.m. - 8:00 p.m.
Welcome Event
Day 1
Tuesday, June 24
8:00 a.m. - 8:45 a.m.
Breakfast
8:45 a.m. - 10:00 a.m.
Opening Keynote:  AI Transformation in Engineering
Adam Keating
Session
10:00 a.m.  - 10:45 a.m.
Track 1
Beyond the Tools: What AI is Really Changing in Engineering Teams
Stephen Gibson
Autoneum, Head of Product Development
10:45 a.m. - 11:15 a.m.
Networking + Coffee Break
Sessions
11:15 a.m.  - 12:00 p.m.
Track 1
High-Mix, High-Speed: Increasing Custom Equipment Throughput Without More Meetings
Barry Stump
Johnson Controls, Engineering Process Manager
Track 2
How to use Integrated Locators and GD&T for Faster, Leaner Engineering
Jim Beary
GD&T Technical Sales Director, SME and Trainer at SAE International
12:00 p.m. - 1:00 p.m.
Lunch
Sessions
1:00 p.m.  - 1:45 p.m.
Track 1
Speaking the Language of Value: Getting Buy-In Across Teams
Nick Moore
Wescam (L3Harris), Staff Engineer in Mechanical Engineering
Track 2
Moving from Drawing-Centric to Model-Centric Collaboration
Mike McCaffrey (TE)
Sessions
1:45 p.m.  - 2:30 p.m.
Track 1
How AGI Is Reducing Global Cycle Time Through Better Collaboration
JaMall Wilson
AGI, Product Design Chain Products Manager
Track 2
Design Review Decision-Making: The Long View 1985-2035
David Ullman
Professor
2:30 p.m. - 3:00 p.m.
Networking + Coffee Break
Sessions
3:00 p.m.  - 3:45 p.m.
Track 1
Real-World Playbook: Engineering Use Cases for Lowering TCQ
Colin Dominic (CoLab) & Lewis Bragdon (Schaeffler)
Track 2
Rethinking RFQs: Supplier Collaboration for a Volatile Supply Chain
Eric Burbank (CoLab)
PANEL
3:45 p.m. - 4:30 p.m.
Disrupting the Product Triangle: Vestas’ Vision for Digital Engineering
Lasse Nowack
Vestas, Vice President
EVENT
6:00 p.m. - 10:00 p.m.
Yellowbelly Brewery Event
yellowbrew
Day 2
Wednesday, June 25
8:00 a.m. - 9:00 a.m.
Breakfast
9:00 a.m. - 9:45 a.m.
Inside the CoLab Roadmap: New Features, Big Bets, and a First Look at AutoReview
Jeremy Andrews
Panel
9:45 a.m. - 10:30 a.m.
Stronger Together: How Schaeffler, Vitesco, and Ewellix Are Aligning Engineering Across a Global Merger
Avip Bastakoti, NPD at Ewellix
Nate Friedlander, Engineering at Vitesco
Prashant Redy, Digital Transformation at Schaeffler
10:30 a.m. - 11:00 a.m.
Networking + Coffee Break
Sessions
11:00 a.m. - 11:45 a.m.
Driving Material Cost Savings Through Better Collaboration
David Kowatch, Smith + Nephew
Sessions
11:45 a.m. - 12:30 p.m.
Track 1
DES: Customer Feedback Session
Peter McGaw (CoLab)
Track 2
ReviewAI: Customer Feedback Session
Adam Keating and Jeremy Andrews (CoLab)
12:30 p.m. - 1:00 p.m.
Lunch
Sessions
1:00 p.m. - 1:45 p.m.
Track 1
Introducing Advanced Design Review & Analysis Tools in CoLab
Rameez Ashraf (CoLab)
Track 2
Building Custom Workflows in CoLab: A Step-by-Step Look at Characteristic Reviews
Liam Waghorn (CoLab)
Sessions
1:45 p.m. - 2:30 p.m.
Track 1
Vision, Velocity, and the Stakes of AI Adoption in Engineering
Nick McCallum (ExxonMobil), Stephanie Brace (ExxonMobil),  & Scott Humber (Aker Solutions)
2:30 p.m. - 3:00 p.m.
Final Good-Bye + Closing Remarks
Location

You don’t really want to go to Orlando or Scottsdale again, do you?

It’s hard to argue with sunshine and swimming pools. But that’s the thing with the status quo, right? It’s hard to argue with.

Can we interest you in a little adventure, instead?

CoLab was proudly founded in – and still operates out of – Newfoundland and Labrador. We invite you to join us here in St. John’s – the Easternmost point in North America. In between learning and networking, you’ll get to explore rugged coastline, eat great seafood, and maybe even become an honorary Newfoundlander.

save the dates

Reserve your spot today!

If you would like to book pre and post conference dates, you must contact the hotel directly by phone 1-888-793-3582 or by email reservationsdtsj@whg.com.

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Apply to be a speaker!

The first 10 approved speakers will receive a free conference pass, plus flights and hotel rooms on us!